Visitor Intelligence & Analytics
Turn visitor journeys into evidence-based product improvements
5 lessons · 84 minutes of lesson study · Version 2.0.1Practical assignment and assessment time are additional.
A skill you can demonstrate.
- Define events, sessions and attribution consistently.
- Build a funnel from observed ordered steps.
- Compare segments using compatible denominators.
- Connect bot outcomes to explicit business definitions.
- Present findings with uncertainty and privacy boundaries.
Know what comes next.
01Events, sessions and attribution16 min
Define events, sessions and attribution consistently.
Practice: Write an event dictionary with domain, session, time, device, source and event meaning.
02Landing paths and funnel definition16 min
Build a funnel from observed ordered steps.
Practice: Compute the funnel for a six-session sample and list which sessions qualify at each step.
03Segments, devices and traffic sources16 min
Compare segments using compatible denominators.
Practice: Create a device table including unknowns, starts, completions and rates.
04Bot outcomes and conversion reporting16 min
Connect bot outcomes to explicit business definitions.
Practice: Create an outcome dictionary and reconcile the sample counts across chat, lead and ticket stages.
05Measurement caveats and data privacy20 min
Present findings with uncertainty and privacy boundaries.
Practice: Write a one-page diagnostic with two experiments, success metrics and limitations.